Matsuyama Station is a primary hub station not only for Matsuyama City but also for Ehime Prefecture. The Yosan Line is only available. However, the Botchan Ressha (a small steam locomotive) is available in front of this station.
There are many sightseeing spots in Matsuyama City including Dogo Onsen, Itami Juzo Museum and Matsuyama Castle. It is recommended to use a rental car if you want to visit various sights efficiently. There are car rental service offices near Matsuyama Station.
Dogo Onsen is about 13 minutes drive from Matsuyama Station along Heiwa dori (street). From Dogo Onsen, you may take the Shikoku pilgrim route. This route includes the Ishite-ji which is a temple related to Emon Saburo, and the Matsuyama City Shiki Memorial Museum which is a historical museum of Masaoka Shiki (Japan's famous writer in Haiku and Tanka poetry). Additionally, Kashima is a popular tourist attraction. There are deer in the park surrounded with greenery.